~ Circa 1905 William Moorcroft For Liberty Tudor Rose Pattern Milk Jug ~
The delightful spouted jug bears William Moorcroft's signature in green.
It is also stamped "Made For Liberty" with a registered design number of 431157.
~ Moorcroft & Liberty ~
William Moorcroft (1872-1945) was born in Burslem, Staffordshire and studied at the local technical college before attending art schools in London and Paris. In 1897 Moorcroft joined James Macintyre & Co. as a ceramic designer. Pottery became increasingly popular in the Victorian period with many factories working with famous designers such as Christopher Dresser and Walter Crane. Moorcroft was employed to develop Macintyre’s range of art pottery with new ideas and new designs. At the time both the Arts and Crafts and Art Nouveau styles were incredibly popular. The flower-based designs with fluid lines that Moorcroft developed proved a hit with the public. Moorcroft’s designs won awards at exhibitions and proved a massive commercial success for Macintyre’s.
Moorcroft is one of the best-known names in British ceramics but the financial and artistic relationship between William Moorcroft and Arthur Liberty is less well known. Through his retail emporium Liberty encouraged and supported a number of businesses and developed artistic talent across the country.
~ Condition ~
Please refer to the images for the condition.
The jug is free from damage. There is a little firing crack where the handle meets the lip.
