A visually powerful and scarce original WW2 Scho-Ka-Kola enamel sign, combining iconic design with strong Luftwaffe and Third Reich advertising interest.
A highly striking and authentic Second World War German enamel advertising sign for Scho-Ka-Kola, the well-known high-caffeine chocolate widely associated with wartime issue and use.
Finished in vivid red and white enamel, the sign displays the wording “Scho-Ka-Kola – Die stärkende Schokolade” (“The strengthening chocolate”), with a bold radiating sunburst design centred on a Reichsadler eagle above swastika within an oakleaf wreath. The use of this state emblem firmly places the piece within the Third Reich period.
Scho-Ka-Kola was developed in the 1930s and became particularly associated with Luftwaffe aircrew (“Fliegerschokolade”), as well as armoured troops and U-boat crews. Its combination of cocoa, roasted coffee and kola nut produced a strong caffeine effect, making it a practical stimulant during extended operations. Period advertising such as this reflects both its civilian availability and its close association with military use.
The sign is of classic pressed steel enamel construction, with mounting holes to the perimeter, and is entirely consistent in form, materials and wear with original wartime German advertising pieces.
Approx. Measurements – Diameter: 49 cm.
History Note: Scho-Ka-Kola was introduced at the 1936 Berlin Olympics and quickly gained popularity in Germany. During the war years, it became closely linked with the German military due to its stimulant properties, earning its nickname as “aviator chocolate.” Surviving original advertising material featuring full state insignia is increasingly scarce, particularly in larger enamel formats.
*Condition* The sign shows clear age and service wear, including enamel losses, edge chipping, surface scratching, and areas of rust—most notably around the mounting holes and to the reverse, which displays heavy oxidation consistent with long-term exposure. The front retains strong colour and legibility despite these losses. Please see photographs as part of the condition report.
